Create Video Content for Social Media

Begin with a Plan
Before you start filming, come up with a strategy. What is your goal for this video? Who is your target audience?

Keep the Video Short
Social media users often have a short and divided attention span. Your video should be 15 seconds or less. If you need to make it longer to educate or inform more elaborately, make sure the video content is entertaining and engaging.

Make the First Few Seconds Count
If video content doesn’t interest the user within the first 3-5 seconds, the chances of them watching the full video starts to diminish. Make sure to feature the most important message of your video at the beginning.

Include Subtitles
Many users watch videos on mute. Subtitles ensure that they can understand your video. It is also important for the video to be ADA compliant by using closed captioning.

End with a Call-to-Action
Do you want the user to enroll in a class, fill out a survey or attend a recruitment event? Remember to include a call-to-action in your video to let the user know what you want them to do.

Edit with Ease
Download free Canva or CapCut - Video Editor apps to edit videos on your cell phone.

Sharing is Caring
Post your video on your departments’ social media account or submit the video with a Service Request ticket for the Marketing and Communications Department to share on the College’s main accounts. Remember to use the College’s hashtags: #SSC and #GoStateGoFar and tag the College to increase reach and awareness.

Need Equipment?
You can film your short video on your cell phone. If you need to borrow equipment, you can utilize the Marketing and Communications Department loaner equipment program.
We offer cameras, tripods and light kits. Visit to request loaner equipment.

Questions? Email

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Article ID: 159879
Thu 1/25/24 3:44 PM
Thu 1/25/24 3:45 PM